The Anchor Alliance Article Archive

Sunk Cost Fallacy: What You Paid For Isn’t a Reason to Stay

The sunk cost fallacy in business keeps owners pouring time into the file that won't close and cash into the office that won't pay.

sunk cost fallacy in businesssunk cost fallacyescalation of commitmentcognitive bias business ownersbusiness crisis decisionsSinking Sea7Seas framework

The Gambler's Fallacy in Business: Why Old Tactics Aren't Due

The gambler's fallacy in business keeps owners funding the tactic that used to work, sure it's due. A dry streak usually means the odds changed.

gambler's fallacy in businessgambler's fallacycognitive bias business ownersmarketing stopped workingbusiness plateauStalling Sea7Seas framework

The Halo Effect: Why Growth Makes Bad Decisions Look Smart

The halo effect in business makes growth look like proof that every decision was right. Here's what it hides in a firm's busiest years.

halo effect in businesshalo effectcognitive bias business ownersbusiness growth problemssystems before growthSoaring Sea7Seas framework

The Spotlight Effect Is Keeping Your Firm Invisible

The spotlight effect in business keeps new owners from publishing and pricing with confidence. Research shows far fewer people are watching.

spotlight effect in businessspotlight effectcognitive bias business ownersfear of being judged businesspricing confidenceStarting Sea7Seas framework

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